Launching in 2026, this partnership will give Triangle Rewards and WestJet Rewards members the ability to link their loyalty accounts and enjoy enhanced benefits across both platforms, including access to exclusive offers and promotions. Linked members will earn stacked rewards — Canadian Tire Money and WestJet points — whether they're booking a WestJet flight or vacation package or shopping at Canadian Tire, SportChek, Mark's, and other participating CTC banners.
In addition, linked members who pay with their Triangle Mastercard or WestJet RBC Mastercard will benefit from accelerated earn rates when shopping with participating CTC and WestJet businesses. WestJet Rewards members will have the added ability to convert WestJet points into Canadian Tire Money, providing increased flexibility and value when shopping across CTC's extensive retail network.
"This is an exciting step as we extend the reach and value of Triangle Rewards, putting more Canadian Tire Money in the hands of millions of Canadians," said Darryl Jenkins, Executive Vice President Chief Development Officer, Canadian Tire Corporation. "Travel is a meaningful category for our members and WestJet is the ideal partner to help us reward them better, whether they're flying across the country or shopping for everyday needs."
"The partnership between WestJet and CTC represents a powerful collaboration between two beloved Canadian brands," said John Weatherill, Group Executive Vice President & Chief Commercial Officer, WestJet. "We are thrilled to bring our WestJet flights and vacation packages into the Triangle Rewards program and excited that our WestJet Rewards members will soon be able to earn WestJet points on their everyday purchases at CTC banners, helping them get closer to their next trip."
Triangle Rewards is a cornerstone of the CTC's new True North strategy — delivering meaningful rewards, deeper customer relationships and insights, and personalized offers that drive loyalty partnerships for Triangle Rewards, following a successful agreement with Petro-Canada which launched in 2024, and the recently announced collaboration with RBC, set to launch in 2026. By extending Canadian Tire money beyond CTC's retail banners through strategic partnerships, CTC is accelerating member growth and retail sales while creating more everyday opportunities for Canadians to earn and redeem.
WestJet recently launched its refreshed WestJet Rewards program, making travel more affordable for its members by providing new ways to earn and redeem WestJet points. Members can now earn and redeem across more WestJet products and everyday partners like CTC, helping the everyday Canadian get that much closer to unlocking their unique travel story. Learn more on our WestJet Rewards page.